Comprehensive standards for retail store design across branding, lighting, product arrangement, signage, and layout. These guidelines are used by our AI agents to evaluate store compliance.
3 guidelines
Brand logos must be centered with minimum 20% padding around them. Logos should be clearly visible and not obstructed by products or fixtures. Maintain consistent logo sizing across all displays.
Store color scheme must align with brand guidelines. Primary brand colors should dominate visual merchandising with appropriate contrast. Avoid color clashes that dilute brand identity.
All promotional materials and signage must use approved brand fonts, messaging, and tone. Ensure messaging is current and aligns with active campaigns.
3 guidelines
All product displays must have minimum 500 lux lighting at product level. Premium sections require 800+ lux. Lighting should be even without creating harsh shadows on merchandise.
Use accent lighting to highlight hero products and campaign items. Spotlights should create visual focus without washing out colors or creating glare.
Store ambient lighting should maintain color accuracy (CRI 85+) and appropriate color temperature (3000-4000K). Avoid fluorescent lighting that distorts product colors.
4 guidelines
Display products following the pyramid principle: hero items at eye level (1.4-1.6m), secondary items at reach level, and basics at lower levels. Ensure clear visual hierarchy.
Arrange products by color family to create visual harmony. Use color gradients or complementary color groupings. Avoid chaotic color mixing that confuses customers.
Maintain appropriate spacing between products - not too sparse (looks empty) or too dense (looks cluttered). Premium brands require more negative space (30-40%).
Group complementary products together to encourage multiple purchases. Display complete outfits or product ecosystems rather than isolated items.
4 guidelines
Each main display section must feature current campaign signage. Update promotional materials within 48 hours of campaign launch. Remove outdated signage immediately.
Install minimum 2 lightboxes per main wall section. Position at 2.0-2.4m height for optimal visibility. Ensure graphics are properly aligned and illuminated.
Clear directional signage must guide customers through store zones. Price tags and size information must be clearly visible and consistently formatted.
All text on signage must be readable from 3 meters away. Use approved font sizes: Headlines 100mm+, Body text 50mm+, Detail text 30mm+. Maintain proper contrast ratios.
5 guidelines
Design clear pathways through the store with minimum 1.2m width for main aisles. Create natural circulation patterns that expose customers to key product categories.
Establish strong focal points at store entrance and key decision points. Use visual weight, lighting, and signage to draw attention to strategic areas.
Maintain adequate negative space to prevent visual overwhelm. Premium positioning requires 30-40% white space. Balance density with breathing room.
All fixtures, displays, and shelving must be properly aligned and level. Create visual lines and symmetry. Ensure fixtures are in good condition without damage.
Store layout should accommodate seasonal changes and campaign updates. Clearly define zones for different product categories with appropriate transitions.
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